I want it to be worn until it needs mending. You patch it up because you love it, you get that the history shows and gives the item a new shape and personality, unique to you.

You get bored of it and put it in the closet, find it again. Continuously loved. Over time. Clothes can make you feel electric, you step out the house with a confidence rare in your day-to-day life. I love that shit about clothes and always have.

Ever since I was a kid and mum would take my sister and I shopping. I would rock my new Bad Boy cap and T feeling like Marsellus Wallace. I want my clothes to make people feel that way. Never over produced, unlikely to bump into someone wearing the same thing. 

I used to smoke a J out the front of my mums house when I was 19 and think about t-shirt graphic ideas. Nearly 10 years later and I’ve realised that's a dream I want to pursue. So yes we’ve started with graphic Ts.

I had the GREAT idea of making them all from scratch myself, like cut the fucking fabric and sew them together… and the rest. That’s where the lessons began. I’m interested in clothes, not really runway type shit. But everyday, normal clothes, and what looks good. How it works and moves, how it sits, all this shouldn't go unnoticed.

Part of this journey is me learning how to make the clothes I’m getting manufactured, it’s just kinda the way I like to do it. Mostly by fucking it up. If you follow along you’ll see that journey unfold.

If you buy something I appreciate it more than you can imagine, you’re investing in my dream and helping make it happen. If you read all this then maybe you are invested, and I appreciate your support.